• Craig Martinson

The Vibe: What's Your Sign?


Overview

7.5 design hours

4 planets in Virgo

2 pieces of vegan chocolate cake

1 blizzard


The Concept

A mobile astrology app, nothing crazy!


So What Do We Call This Thing?

Listen. I can't resist a good portmanteau. Russtrology. Nailed it!


Who Is It For?

Aquarius, Pisces, Aries, Taurus, Gemini, Cancer, Leo, Virgo, Libra, Scorpio, Sagittarius, Capricorn.

Sooo...What Is Astrology?

According to Wikipedia, astrology is a pseudoscience that claims to divine information about human affairs and terrestrial events by studying the movements and relative positions of celestial objects. According to my girlfriend, astrology is truth. She's a Pisces, I'm a Virgo and Russ is a Scorpio!


The Color Palette

Unlike previous entries in Vibe Check, this photo of Russ has a minimal, muted palette. I pulled a navy, red-orange, grey and dusty pink to define the brand. I ended up taking some liberties in the final designs, but the faded retro vibe informs the overall direction.

Logo Concepts

(From left to right, Galaxy Brain, Zodiac In the Round, Russtellation.)

The first two logo concepts leverage a simple set of zodiac icons I created using the pencil tool to achieve that hand drawn look, a departure from the simple vector shapes I tend to gravitate towards. I had high hopes for Russtellation, but I wasn't able to fully execute the idea in my head. I'll get em next time. Ultimately, I decided to roll with a version of Galaxy Brain. I like how the playfulness of the font pairs with the iconography.


Expanding the Palette

Though I didn't move forward with the Zodiac In the Round concept, I elected to carry those colors forward. Each element has a base color rendered in 3 tints.

Product Mockups

Here's a quick mockup of the home screen with subtle color variations based on the element of each sign (sorry air signs, you didn't make the cut). You can find general information or read horoscopes for today, tomorrow, the week, month or year. The bot nav bar has the crystal ball (home / horoscope), two hearts (compatibility), and segmented circle (natal chart) icons.

In Conclusion

I'm a Virgo, so seeking perfection is in my nature. This design has some really cool pieces, but it just didn't come together in the way that I had hoped. It lacks that certain je ne sais quoi. C'est la vie. Umm, where is this french coming from? See ya'll next week!